Blog do Gipo

Numa startup você praticamente participa de tudo o que é criado. E pode se orgulhar, pois veio do seu cérebro também.
Os donos das startups acreditam na inovação e correm riscos junto com você. Valorizam a criação. E quanto custa uma boa ideia?
Em uma startup, onde teoricamente a empresa é de todos, há apenas dois ou três sócios. Na teoria você é parte de tudo. Na prática você não faz parte de nada e principalmente não faz parte dos lucros.

"1. Weekly editorial meetings. The two hold a “publisher’s meeting” of one hour or more in Morgan’s home office every Sunday to set goals for the week, discuss how stories should be packaged and discuss long-term coverage.
2. Comparing schedules each morning. In the first of three or four check-ins with each other through the day, Morgan and Askins review their daily tasks and talk about when they plan to file stories.
3. Inbound links checked daily. The day before I visited, logs for the Chronicle’s WordPress site reported that it had drawn 277 visitors from a local sports blog, 28 from a local school blog and 23 from annarbor.com, the reincarnated Ann Arbor News.
4. Inbound tweets repackaged for the site. The Chronicle uses its Twitter account to encourage people to tweet in news snippets, which they check regularly and work into an around-the-town feed that publishes two to five items daily.
5. Google News Alerts every morning. Has any other service been adopted by every newsroom in the country with so little fanfare? The Chronicle is no exception; each morning, Morgan selects a handful of items from her 12 news alerts for phrases like “university of michigan” and “washtenaw county” for two news-from-out-of-town aggregators.
6. More than 20 public meetings a month. No, Mr. Simon, most local-news blogs don’t staff zoning hearings. But many do, and the Chronicle is one. When they launched, Morgan and Askins built their monthly schedule around a list of meetings the Ann Arbor News wasn’t covering. Today, exhaustive summaries of Ann Arbor’s Public Market Advisory Commission, Public Art Commission and Downtown Development Authority meetings are the Chronicle’s bread and butter, filling almost half its editorial time.
7. Two sets of eyes on every full story. A 5,000-word meeting story might take six hours to write and two to edit, Morgan said.
8. No deadlines. There’s no fixed publication schedule for full-length stories, said Morgan, a former business and opinion editor for the defunct News. Rushing to get the story first is outdated and doesn’t really matter to readers, she said. “The assumption is, well, we’re going to get it done as soon as we can given everything else we’ve got going,” she said.
9. Photos at every opportunity. Processing the shots takes a lot of time, Morgan said, but they’re the best way to cover an event. Even public meetings get captured by their Nikon D60.
10. Nonstop public speaking. During 10 years at the News, Morgan made it into a lot of local Rolodexes. When she launched the Chronicle, they started calling. Today, Morgan has a speaking engagement almost every week. When we spoke this month, Morgan was planning for a business association meeting, a local book festival and a senior center lecture. “Generally people want me to talk about our publication and the general media landscape in Ann Arbor,” explained Morgan. “It’s a way to get the word out.” She’s never yet solicited an appearance herself: “Groups, generally, are starved for speakers.”